Zero and nothing

Web 2.0

2008-01-24T14:19:00.000+01:00

WEB 2.0 vs. 1.0

All Web pages that have benefits from their users are called Web 2.0
Concept for Web 2.0 has proposed Dale Dougherty (O’Reilley)

2.0 vs. 1.0

DoubleClick - Google AdSens
Ofoto -Flickr
Akamai - BitTorrent
Mp3.com -Napster
Britannica Online - Wikipedia
Personal web pages - Bloggs
Evite - Upcoming.org
Page View -Click pay
Publishing - Participating
CMS -Wiki
Domain name speculation-Search engine optimization
directories-tagging

DoubleClick clients are marketing agencyes and publishers who give their advertisments to companies like Microsoft, General Motors, Coca-Cola, Motorola, L'Oreal, Palm, Visa USA, Nike, Carlsberg…

more about web 2.0

http://en.wikipedia.org/wiki/Web_2
http://www.iprom.si/
http://www.oreillynet.com/pub/a/oreilly/tim/news/2005/09/30/what-is-web-20.html

ATTENTION! SPAM

2008-01-10T17:35:00.000+01:00

Have you ever received an e-mail that gave you some hope that you'll become rich over the night? I did. Actually, I receive that kind of mail almost every day: CONGRATULATIONS, YOU ARE A WINNER! (even though I never play lottery), or VERY RICH MAN has decided to leave you a huge sum of money, are just some of them! All you have to do is to send some information to contact person, and your dream will come true:).
When I first received that kind of e-mail, I was confused and, I have to admit that I had a little hope that it is try :). Unfortunately, very unpleasant things can happen to people who really believe in those stories. Those who send spams can really deceive naive people, take their money from accounts or even stole their identity for a fake ID or passport!
Here are some links that explain this phenomenon, maybe better than me:
http://en.wikipedia.org/wiki/E-mail_spam
http://en.wikipedia.org/wiki/Spam_(electronic)
http://spam.abuse.net/
http://www.ftc.gov/spam/
http://spamcheck.sitesell.com/

Lights, camera, brands

2008-01-10T02:28:00.000+01:00

Product placement is a method, used by marketers, in which actors in films and television series, journalists in their TV shows, singers in music videos, use a real commercial product. The most common form of product placement is putting a product name or logo in the background of a scene, and unconsciously, people accept this messages. There are so many examples for this phenomena. For example, use of Coca Cola placement in reality show American Idol.
But, there are also many problems connected with product placement, and with this kind of advertising. On the first place there are law restrictions. Until today product placement is not legally regulated, but marketers asked EU to approve product placement in TV shows and other public performances. One recommendation is for such placement to be clearly identified at the start of show, so that viewers are aware of them.
There are also some regulations of European Countries which refer to broadcasting of commercials. In the area of commercials there are restrictions and banes. For example, in Austria, France, Swiss and Spain it is banned to advertise alcohol before 09 p.m., and in some countries, it is absolutely forbidden. It can also refer to tobacco and some pharmaceutical products. The restriction and ban can also depend on contents of products and kind of TV or other programme.
I think that product placement is very smart move, because making an advertisement requests lot of time, money and is very risky. No one can guarantee that the advertisement would give good results, or that it would be waist of time. But, marketers also use media to promote their products, even if it is forbidden or illegal. Trend of product placement is spread all over the world, and we can’t neglect its presence. The only damaged part is audience who unconsciously accept these messages, even if they don’t want it. And it is not fair play. Benefits that media gets from marketers is used for private goods, and not for public and I think that something has to be changed. There must be some rules and regulations which will be respected by both sides-media and marketers on one side, and audience on another.